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The idea of sustainable environmentally friendly products is not new to the Real Reef team. In the early 90′s, the owners shared a common dream to farm Live Rock in Mexico. Upon hundreds of long road trips to some of Baja Mexico’s most remote barren shores, the conception of sustainable environmental products for the marine aquarium trade became a uniting mission for the team. From 1993-1999 they operated a marine collection facility in Mexico, which supplied marine wholesaler’s world wide.

What started off as a bunch of like minded surfers from La Jolla, California, dreaming about farming live rock in Mexico, to becoming a truly innovative green product sold in retailer’s World wide. Like we say here at Real Reef, “Saving The Worlds Reefs One Piece at a Time”! Like an old wise man told me once, “Take the fruit, but don’t chop the tree down. Its a pretty simple outlook on how to manage and nurture our reefs for the future. Let’s enjoy the fruit of the reef, but not take and destroy the very reef habitat that produces those fruit. There are a lot of nice reef breaks to surf in the future, and I would like to take my son to Fiji for a surf and diving vacation. No reef, no waves, no fish and coral in the natural environment for future generations to enjoy.

This short time line just scratches the surface of what three partners who shared a common vision endured during the last 18 years. I look forward to writing a book someday to include all of our adventures. It has been quite an interesting journey to say the least, and always walking that fine line of risk, danger and reward. An adventurous group of hard working guys with big hearts, that embrace and live the American entrenpurial spirit everyday.

- Mark Lamont